In the age of AI and digital fatigue, content is plentiful. Connection is invaluable. Solomon Group is an award-winning experiential agency, guiding companies through the advantages of showing up in real life.
Solomon Group partnered with Coca-Cola for a five-year project to revitalize the company’s flagship brand home. As part of the project, in 2023, we unveiled Beverage Lab: an interactive exhibit where guests engaged with the science behind flavor, gaining a deeper understanding of the process and deepening their connection with the brand.
Solomon Group was honored to have been chosen as the project consultants, AV integrators, and exhibit fabricators for the International African American Museum (IAAM), a monumental project spanning 41,800 square feet with a total cost of around $100 million.
For 15 years and counting, Solomon Group has proudly partnered with ESSENCE to produce their annual festival: the largest African American culture and music event in the United States that draws hundreds of thousands of attendees to New Orleans each year.
The world’s very first voice-activated museum, Planet Word, operates as a science center for words — inspiring visitors to think about language in new and different ways.