Immersive Experiences Where Brand Becomes a World

Mississippi Arts Entertainment Experience

A great immersive experience is a portal that instantly transports guests into a different world; one where storytelling is visual and interactive, and learning is effortless and engaging. Whether it's an award-winning exhibition, a museum, a top-rated brand home, a cultural destination, or even a healthcare environment, we blend visual storytelling with production excellence to bring these worlds to reality.

The best experiences aren’t designed in pieces. At Solomon Group, strategy, production, and design aren’t separate decisions. They’re the same decision. Our integrated team comes together on day one to deliver immersive environments that create impact and stand the test of time.

World of Coca-Cola Beverage Lab

Solomon Group partnered with Coca-Cola for a five-year project to revitalize the company’s flagship brand home. As part of the project, in 2023, we unveiled Beverage Lab: an interactive exhibit where guests engaged with the science behind flavor, gaining a deeper understanding of the process and deepening their connection with the brand.

Essence Festival

For 15 years and counting, Solomon Group has proudly partnered with ESSENCE to produce their annual festival: the largest African American culture and music event in the United States that draws hundreds of thousands of attendees to New Orleans each year.

First Robotics

When FIRST envisioned a transformative overhaul for their annual championship, they instinctively turned to Solomon Group's team of creators, technologists, and logistics experts. Recognizing in us more than just a production partner, FIRST valued our unique blend of expansive creativity, large-scale event mastery, and a genuine resonance with their mission.

LIV Golf

As LIV Golf rose to meteoric popularity in 2022, their production team chose the expertise of Solomon Group to design, build and install branded pieces for each stop on the golf circuit's second season. Solomon Group, inspired by LIV's electric, fresh branding, created custom winner's podiums, illuminated DJ booth, two-tiered stage platforms, and graphics to elevate the premiere event and perfectly backdrop thrilling performances by The Chainsmokers and Nelly.

College Football Playoff

From its inception in 2015, Solomon Group has been the driving force behind the College Football Playoff (CFP) fan fest productions. CFP has entrusted us with orchestrating signature events like the AT&T Playoff Playlist Live!, Playoff Fan Central, The Quad, The CFP House VIP structure, and several ESPN Halftime Shows.

Dick Clark's New Year's Rockin' Eve

From 2017 to 2022, Solomon Group partnered with Dick Clark Productions on New Year’s Rockin’ Eve, producing record-breaking broadcasts that reached nearly 20 million viewers. Our work spanned everything from the fleur de lis drop in New Orleans to the first-ever Spanish countdown in Puerto Rico, we delivered unforgettable moments on the world’s biggest stage.

The International African American Museum

Solomon Group was honored to have been chosen as the project consultants, AV integrators, and exhibit fabricators for the International African American Museum (IAAM), a monumental project spanning 41,800 square feet with a total cost of around $100 million.

Planet Word

The world’s very first voice-activated museum, Planet Word, operates as a science center for words — inspiring visitors to think about language in new and different ways.

01. Design/Build Consultation

02. Iterative Cost Estimation

03. Technical Design

04. Prototyping

05. Large Format Graphics

06. Testing & Damage-Proofing

07. A/V Design Consultation

08. Show Control & Programming

09. Projection Mapping

10. Scenic Fabrication

11. Architectural Lighting & LED

12. Performance A/V & Lighting

Immersive Experiences Where Brand Becomes a World

Strategy.
Production.
Design.